ÌÇÐÄÆƽâ°æ

Distribution of e-shoppers of beauty products in Italy in 2024, by generation and merchant type

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

February 2025

Region

Italy

Survey time period

2024

Age group

18 years and older

Citation formats

E-shoppers of beauty products in Italy 2024, by generation and merchant type

Published by
F. Watty,
Mar 27, 2025

A survey conducted in Italy in 2024, showed that younger generations, particularly Gen Z and Millennials (Gen Y), dominate online beauty shopping, with Gen Z showing the highest interest. The most popular merchant types among younger consumers are beauty specialists at around ** percent of Gen Z and pure players around ** percent, while pharmacies are also significant, particularly for Gen Y. In contrast, older generations such as Gen X and Baby Boomers have much lower participation in online beauty shopping, with a preference for pharmacies over other merchant types. 

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Gen Z online shopping behavior in Italy "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Gen Z online shopping behavior in Italy

Overview

5

Omnichannel shopping

6

E-shopping

4

Product preferences

6

E-commerce transactions

3

Further Content: You might find this interesting as well

Topics

Gen Z online shopping behavior in ItalyU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorGen Z online beauty shoppersGen Z consumers in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.