Influencer marketing proved to be effective among Gen Z shoppers in Italy. A 2023 survey showed that ** percent of consumers aged 18 to 27 years old had purchase a product recommended by an influencer. About * surveyed shoppers watched TikTok videos before making a purchase online.
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PayPlug. (December 30, 2023). Share of Gen Z shoppers using social media before purchasing online in Italy in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1499639/gen-z-social-commerce-habits-italy/
PayPlug. "Share of Gen Z shoppers using social media before purchasing online in Italy in 2023." Chart. December 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1499639/gen-z-social-commerce-habits-italy/
PayPlug. (2023). Share of Gen Z shoppers using social media before purchasing online in Italy in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1499639/gen-z-social-commerce-habits-italy/
PayPlug. "Share of Gen Z Shoppers Using Social Media before Purchasing Online in Italy in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Dec 2023, /statistics/1499639/gen-z-social-commerce-habits-italy/
PayPlug, Share of Gen Z shoppers using social media before purchasing online in Italy in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1499639/gen-z-social-commerce-habits-italy/ (last visited July 29, 2026)
Share of Gen Z shoppers using social media before purchasing online in Italy in 2023 [Graph], PayPlug, December 30, 2023. [Online]. Available: /statistics/1499639/gen-z-social-commerce-habits-italy/
