A survey conducted in Italy in 2024 shows that most consumers want shopping to be easy and connected across online and in-store experiences. This means they like being able to switch between shopping on a website and visiting a store without any problems. ** percent of shoppers think it is important for brands to offer this smooth experience. People of all ages agree, but Gen X values it the most at around ** percent, while Boomers are slightly less concerned, with around ** percent saying so. This shows that businesses need to make shopping as simple and flexible as possible for their customers.
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Salesforce Research. (May 28, 2024). Share of consumers expecting seamless omnichannel shopping experience in Italy in 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1563152/consumers-wanting-easy-shopping-experience-in-italy-by-generation/
Salesforce Research. "Share of consumers expecting seamless omnichannel shopping experience in Italy in 2024, by generation." Chart. May 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1563152/consumers-wanting-easy-shopping-experience-in-italy-by-generation/
Salesforce Research. (2024). Share of consumers expecting seamless omnichannel shopping experience in Italy in 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1563152/consumers-wanting-easy-shopping-experience-in-italy-by-generation/
Salesforce Research. "Share of Consumers Expecting Seamless Omnichannel Shopping Experience in Italy in 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 May 2024, /statistics/1563152/consumers-wanting-easy-shopping-experience-in-italy-by-generation/
Salesforce Research, Share of consumers expecting seamless omnichannel shopping experience in Italy in 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1563152/consumers-wanting-easy-shopping-experience-in-italy-by-generation/ (last visited July 26, 2026)
Share of consumers expecting seamless omnichannel shopping experience in Italy in 2024, by generation [Graph], Salesforce Research, May 28, 2024. [Online]. Available: /statistics/1563152/consumers-wanting-easy-shopping-experience-in-italy-by-generation/
