According to a survey conducted in Italy in 2024, Gen Z has a strong connection to online fashion, heavily influenced by social media. ** percent of Gen Z sees fashion as a way to express their identity, with Instagram being their primary source of style inspiration, ** percent of them use it for this purpose. This generation also draws fashion cues from influencers, celebrities, and viral trends, with ** percent admitting to be heavily influenced by these figures.
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Doxa . (November 18, 2024). Online fashion habits of Gen Z consumers in Italy in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1561002/online-fashion-habits-of-gen-z-in-italy/
Doxa . "Online fashion habits of Gen Z consumers in Italy in 2024." Chart. November 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1561002/online-fashion-habits-of-gen-z-in-italy/
Doxa . (2024). Online fashion habits of Gen Z consumers in Italy in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1561002/online-fashion-habits-of-gen-z-in-italy/
Doxa . "Online Fashion Habits of Gen Z Consumers in Italy in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Nov 2024, /statistics/1561002/online-fashion-habits-of-gen-z-in-italy/
Doxa , Online fashion habits of Gen Z consumers in Italy in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1561002/online-fashion-habits-of-gen-z-in-italy/ (last visited August 05, 2026)
Online fashion habits of Gen Z consumers in Italy in 2024 [Graph], Doxa , November 18, 2024. [Online]. Available: /statistics/1561002/online-fashion-habits-of-gen-z-in-italy/
