A survey conducted in Italy in 2024 shows that many consumers believe artificial intelligence can improve shopping by making it easier, more personalized, and efficient. Younger generations, like Gen Z and Millennials, are particularly excited about AI’s potential in shopping, with around ** percent saying so, while older generations, such as Gen X and Boomers, are more cautious but still see its benefits, at about ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
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Salesforce Research. (May 28, 2024). Share of shoppers thinking AI improves the shopping experience in Italy 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1563155/ai-improves-online-shopping-in-italy-by-generation/
Salesforce Research. "Share of shoppers thinking AI improves the shopping experience in Italy 2024, by generation." Chart. May 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1563155/ai-improves-online-shopping-in-italy-by-generation/
Salesforce Research. (2024). Share of shoppers thinking AI improves the shopping experience in Italy 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1563155/ai-improves-online-shopping-in-italy-by-generation/
Salesforce Research. "Share of Shoppers Thinking Ai Improves The Shopping Experience in Italy 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 May 2024, /statistics/1563155/ai-improves-online-shopping-in-italy-by-generation/
Salesforce Research, Share of shoppers thinking AI improves the shopping experience in Italy 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1563155/ai-improves-online-shopping-in-italy-by-generation/ (last visited July 28, 2026)
Share of shoppers thinking AI improves the shopping experience in Italy 2024, by generation [Graph], Salesforce Research, May 28, 2024. [Online]. Available: /statistics/1563155/ai-improves-online-shopping-in-italy-by-generation/
