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Favorite online stores among Gen Z online shoppers in Italy in 2025

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Source

Release date

December 2025

Region

Italy

Survey time period

January 1 to December 15, 2025

Number of respondents

381 online shoppers born between 1995 and 2012

Supplementary notes

Question: Which of these online stores have you bought something from in the past 12 months? (Multiple answers were possible)

Citation formats

Gen Z favorite online stores in Italy 2025

Published by
F. Watty,
Jan 23, 2026

In 2025, the ranking of most popular online stores among Italian Gen Z shoppers revealed that Amazon was the big outlier, being used by ** percent of respondents. Fashion marketplaces Shein and Zalando followed with **** percent of answers, respectively. In Italy, only ** percent of Gen Z shoppers had bought something from eBay over the 12 months before the survey.

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Statistics on " Gen Z online shopping behavior in Italy "

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Other statistics that may interest you Gen Z online shopping behavior in Italy

Overview

5

Omnichannel shopping

6

E-shopping

4

Product preferences

6

E-commerce transactions

3

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Topics

Gen Z online shopping behavior in ItalyU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorGen Z online beauty shoppersGen Z consumers in China
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* For commercial use only

Basic Account

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
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