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Share of customers preferring human connection vs. automation in customer service in Italy in 2023, by generation

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Source

Release date

September 2023

Region

Italy

Survey time period

May 3 to July 14, 2023

Number of respondents

14,300 consumers worldwide*

Supplementary notes

The survey sample in Italy accounted for 5 percent of the total sample.

Citation formats

Preferences for human connection vs. automation in customer service in Italy 2023

Published by
F. Watty,
Nov 17, 2023
In Italy, the attitude of consumers towards automated or human-based customer service changed by generational cohort. When shopping online, *** in *** consumers of Generation Z preferred self-service tools for simple issues, while only ** percent of baby boomers had the same opinion. However, over half of surveyed consumers expected an immediate response from a human customer care agent when contacting a company online.
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Statistics on " Gen Z online shopping behavior in Italy "

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Other statistics that may interest you Gen Z online shopping behavior in Italy

Overview

5

Omnichannel shopping

6

E-shopping

4

Product preferences

6

E-commerce transactions

3

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Topics

Gen Z online shopping behavior in ItalyU.S. Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorGen Z online beauty shoppersGen Z consumers in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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