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Market share of private labels in total food retail revenue in Germany from 2009 to 2024

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Source

Release date

May 2025

Region

Germany

Survey time period

2009 to 2024

Supplementary notes

30 product classes, food retail space > 100 square meters, incl. Aldi, Lidl, Norma, DM.

* Quality adjustment from 2015.

Citation formats

Market share of private labels in total food retail revenue in Germany 2009-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 17, 2026

In 2024, private label products made up almost around **** percent of revenue in German food retail. This was a decrease of *** percentage points regarding the previous year. The market share of private labels in food retail has increased *** percentage points since 2009.

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