Around ** percent of B2B companies in Germany in 2021 said that a B2B marketplace would be relevant for their company in five years. ** percent felt an app for a smartphone or tablet would still be useful.
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IfH Köln. (March 24, 2021). Will the following sales channels be relevant for your company in five years? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1423852/sales-channels-relevance-b2b-companies-germany/
IfH Köln. "Will the following sales channels be relevant for your company in five years?." Chart. March 24, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1423852/sales-channels-relevance-b2b-companies-germany/
IfH Köln. (2021). Will the following sales channels be relevant for your company in five years?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1423852/sales-channels-relevance-b2b-companies-germany/
IfH Köln. "Will The following Sales Channels Be Relevant for Your Company in Five Years?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Mar 2021, /statistics/1423852/sales-channels-relevance-b2b-companies-germany/
IfH Köln, Will the following sales channels be relevant for your company in five years? ÌÇÐÄÆÆ½â°æ, /statistics/1423852/sales-channels-relevance-b2b-companies-germany/ (last visited July 31, 2026)
Will the following sales channels be relevant for your company in five years? [Graph], IfH Köln, March 24, 2021. [Online]. Available: /statistics/1423852/sales-channels-relevance-b2b-companies-germany/