Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
Date of release is the date of access
Citation formats
B2B companies' investment in digital commerce channels in Germany 2022
In 2022, around ** percent of B2B companies in Germany were investing in customer service centers or phone/ mail orders. Only ** percent of companies were investing in sales representatives.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Salesforce Research. (November 15, 2023). Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
Salesforce Research. "Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel." Chart. November 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
Salesforce Research. (2023). Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
Salesforce Research. "Share of Business-to-business (B2b) Organizations Investing in Digital Commerce Channels in Germany in 2022, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Nov 2023, /statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
Salesforce Research, Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel ÌÇÐÄÆƽâ°æ, /statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/ (last visited July 29, 2026)
Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel [Graph], Salesforce Research, November 15, 2023. [Online]. Available: /statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
