In 2023, the channels German business-to-business (B2B) companies used to sell their products and services online varied. The majority of B2B businesses, around ** percent, used their own online shops or portals. The same percentage used online marketplaces, while less than ** percent of companies used online shops from other providers to sell their services to other businesses.
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ECC Köln. (March 1, 2023). Share of B2B companies selling products and services online in Germany in 2023, by channel [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1418168/germany-online-channels-b2b-companies/
ECC Köln. "Share of B2B companies selling products and services online in Germany in 2023, by channel." Chart. March 1, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1418168/germany-online-channels-b2b-companies/
ECC Köln. (2023). Share of B2B companies selling products and services online in Germany in 2023, by channel. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1418168/germany-online-channels-b2b-companies/
ECC Köln. "Share of B2b Companies Selling Products and Services Online in Germany in 2023, by Channel." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Mar 2023, /statistics/1418168/germany-online-channels-b2b-companies/
ECC Köln, Share of B2B companies selling products and services online in Germany in 2023, by channel ÌÇÐÄÆÆ½â°æ, /statistics/1418168/germany-online-channels-b2b-companies/ (last visited July 26, 2026)
Share of B2B companies selling products and services online in Germany in 2023, by channel [Graph], ECC Köln, March 1, 2023. [Online]. Available: /statistics/1418168/germany-online-channels-b2b-companies/