German business-to-business (B2B) companies gave insight into whether or not they think that offline sales will be cannibalized by e-commerce in 2023. of them believed that e-commerce will takeover 30 to 50 percent of offline sales.
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ECC Köln. (March 1, 2023). Share of B2B offline sales likely to be cannibalized by B2B e-commerce in Germany in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1418429/germany-b2b-channel-cannibalization/
ECC Köln. "Share of B2B offline sales likely to be cannibalized by B2B e-commerce in Germany in 2023." Chart. March 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1418429/germany-b2b-channel-cannibalization/
ECC Köln. (2023). Share of B2B offline sales likely to be cannibalized by B2B e-commerce in Germany in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1418429/germany-b2b-channel-cannibalization/
ECC Köln. "Share of B2b Offline Sales Likely to Be Cannibalized by B2b E-commerce in Germany in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2023, /statistics/1418429/germany-b2b-channel-cannibalization/
ECC Köln, Share of B2B offline sales likely to be cannibalized by B2B e-commerce in Germany in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1418429/germany-b2b-channel-cannibalization/ (last visited July 16, 2026)
Share of B2B offline sales likely to be cannibalized by B2B e-commerce in Germany in 2023 [Graph], ECC Köln, March 1, 2023. [Online]. Available: /statistics/1418429/germany-b2b-channel-cannibalization/
