B2B buyers included purchase managers, procurement managers,
purchasing clerks, agents, purchaser and c-level executives with a purchasing budget of more than 24,000 U.S. dollars in companies with an annual revenue higher than 595,000 U.S. dollars.
Survey panel composed as follows:
UK (207), U.S. (201), Germany (204), South Africa (200), China (206), Brazil (201), Australia (202), UAE (200), Japan (202), Netherlands (217) and India (220).
Citation formats
Share of B2B buyers purchasing on Amazon Business 2022, by country
Amazon Business is a popular business-to-business (B2B) marketplace outside the United States, a survey from 2022 revealed. Nearly ** percent of B2B buyers used it in India, while South Africa followed with ** percent. United Arab Emirates ranked third, with ** percent of B2B buyers shopping on Amazon Business.
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Wunderman Thompson Commerce. (February 20, 2023). Share of B2B buyers purchasing on Amazon Business in 2022, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1370533/amazon-business-b2b-users-by-country/
Wunderman Thompson Commerce. "Share of B2B buyers purchasing on Amazon Business in 2022, by country." Chart. February 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1370533/amazon-business-b2b-users-by-country/
Wunderman Thompson Commerce. (2023). Share of B2B buyers purchasing on Amazon Business in 2022, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1370533/amazon-business-b2b-users-by-country/
Wunderman Thompson Commerce. "Share of B2b Buyers Purchasing on Amazon Business in 2022, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2023, /statistics/1370533/amazon-business-b2b-users-by-country/
Wunderman Thompson Commerce, Share of B2B buyers purchasing on Amazon Business in 2022, by country ÌÇÐÄÆƽâ°æ, /statistics/1370533/amazon-business-b2b-users-by-country/ (last visited July 20, 2026)
Share of B2B buyers purchasing on Amazon Business in 2022, by country [Graph], Wunderman Thompson Commerce, February 20, 2023. [Online]. Available: /statistics/1370533/amazon-business-b2b-users-by-country/
