In 2022, around ** percent of B2B companies in Germany said that the biggest challenge for the customer experience was delivery and tracking. For ** percent of companies, it was a smooth payment process. This could be due to the website not accepting the customers' preferred method of payment, or perhaps the payment being blocked for various reasons, making it more difficult or impossible for the purchase to be completed.
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Sana. (January 1, 2022). Biggest challenges for the online customer experience in B2B purchasing in Germany 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1423761/customer-challenges-b2b-purchasing-germany/
Sana. "Biggest challenges for the online customer experience in B2B purchasing in Germany 2022." Chart. January 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1423761/customer-challenges-b2b-purchasing-germany/
Sana. (2022). Biggest challenges for the online customer experience in B2B purchasing in Germany 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1423761/customer-challenges-b2b-purchasing-germany/
Sana. "Biggest Challenges for The Online Customer Experience in B2b Purchasing in Germany 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jan 2022, /statistics/1423761/customer-challenges-b2b-purchasing-germany/
Sana, Biggest challenges for the online customer experience in B2B purchasing in Germany 2022 ÌÇÐÄÆƽâ°æ, /statistics/1423761/customer-challenges-b2b-purchasing-germany/ (last visited July 15, 2026)
Biggest challenges for the online customer experience in B2B purchasing in Germany 2022 [Graph], Sana, January 1, 2022. [Online]. Available: /statistics/1423761/customer-challenges-b2b-purchasing-germany/
