Key insights
- B2B e-commerce gross merchandise value in Europe
- tr USD

Detailed statistics
Forecast B2B e-commerce GMV in Europe 2022-2025
- Share of companies in Germany who makes online sales to companies or government bodies
- %

Detailed statistics
B2B/B2G e-commerce enterprises in Germany 2014-2025
- Share of companies who invested in a relaunch or replatforming
- %

Detailed statistics
Investment plans of B2B companies for their online shops in Germany 2022
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Current statistics on this topic
Recommended statistics
Overview
7
- Forecast B2B e-commerce GMV in Europe 2022-2025
- Funding rounds of B2B e-commerce companies headquartered in Europe 2022-2023
- B2B e-commerce startups based in Europe 2024, by funding
- B2B/B2G e-commerce enterprises in Germany 2014-2025
- B2B companies position in relation to e-commerce in Germany in 2021
- Economic situation of B2B companies in Germany in Q1 2023
- Investment areas of B2B companies in Germany in Q1 2023
Overview
-
Forecast B2B e-commerce GMV in Europe 2022-2025

Forecast B2B e-commerce GMV in Europe 2022-2025
Business-to-business (B2B) e-commerce Gross Merchandise Value (GMV) forecast in Europe from 2022 to 2025 (in billion U.S. dollars)
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Funding rounds of B2B e-commerce companies headquartered in Europe 2022-2023

Funding rounds of B2B e-commerce companies headquartered in Europe 2022-2023
Funding rounds of B2B e-commerce companies headquartered in Europe between November 2022 and March 2023 (in 1,000 euros)
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B2B e-commerce startups based in Europe 2024, by funding

B2B e-commerce startups based in Europe 2024, by funding
Emerging B2B e-commerce startup companies based in Europe as of November 2024, by total funding (in million U.S. dollars)
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B2B/B2G e-commerce enterprises in Germany 2014-2025

B2B/B2G e-commerce enterprises in Germany 2014-2025
B2B/B2G e-commerce enterprises in Germany from 2014 to 2025
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B2B companies position in relation to e-commerce in Germany in 2021

B2B companies position in relation to e-commerce in Germany in 2021
How well is your company positioned in terms of e-commerce?
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Economic situation of B2B companies in Germany in Q1 2023

Economic situation of B2B companies in Germany in Q1 2023
How would you judge the current economic situation of your company?
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Investment areas of B2B companies in Germany in Q1 2023

Investment areas of B2B companies in Germany in Q1 2023
In which of the following areas has your company invested heavily over the last few months?
Finances
10
- Estimated B2B e-commerce revenue of physical goods in Germany 2018-2026
- B2B organizations' revenue share from digital channels in Germany 2020-2024
- B2B companies' investment in digital commerce channels in Germany 2022
- Germany: share of enterprises that make B2B/B2G e-commerce sales via a website 2021
- Online sales in the area of information and communication to companies Germany 2022
- Share of investment by B2B companies in e-commerce in Germany in 2022
- B2B companies estimated share of online business in Germany 2022
- Desired increase of online sales for B2B companies in Germany 2022
- Measures B2B companies take to increase online sales in Germany 2022
- Investment plans of B2B companies for their online shops in Germany 2022
Finances
-
Estimated B2B e-commerce revenue of physical goods in Germany 2018-2026

Estimated B2B e-commerce revenue of physical goods in Germany 2018-2026
Estimated B2B e-commerce revenue of physical goods in Germany from 2018 to 2023, with a forecast from 2024 to 2026 (in billion U.S. dollars)
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B2B organizations' revenue share from digital channels in Germany 2020-2024

B2B organizations' revenue share from digital channels in Germany 2020-2024
Share of business-to-business (B2B) organizations' revenue coming from digital channels in Germany in selected years from 2020 to 2024
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B2B companies' investment in digital commerce channels in Germany 2022

B2B companies' investment in digital commerce channels in Germany 2022
Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel
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Germany: share of enterprises that make B2B/B2G e-commerce sales via a website 2021

Germany: share of enterprises that make B2B/B2G e-commerce sales via a website 2021
Share of enterprises that make B2B and B2G e-commerce sales via a website in Germany from 2014 to 2021
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Online sales in the area of information and communication to companies Germany 2022

Online sales in the area of information and communication to companies Germany 2022
Share of companies in Germany in the information and communication sector with online sales to companies or government agencies from 2013 to 2021
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Share of investment by B2B companies in e-commerce in Germany in 2022

Share of investment by B2B companies in e-commerce in Germany in 2022
What share of your total sales revenue do you currently invest into e-commerce?
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B2B companies estimated share of online business in Germany 2022

B2B companies estimated share of online business in Germany 2022
How high do you estimate the share of online business in your annual sales will be?
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Desired increase of online sales for B2B companies in Germany 2022

Desired increase of online sales for B2B companies in Germany 2022
By what percentage do you want to increase online sales in the next five years?
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Measures B2B companies take to increase online sales in Germany 2022

Measures B2B companies take to increase online sales in Germany 2022
What do you do to increase online sales?
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Investment plans of B2B companies for their online shops in Germany 2022

Investment plans of B2B companies for their online shops in Germany 2022
What investment plan do you have for your online shop?
Websites and marketplaces
6
- Top features of B2B e-commerce websites in Germany 2023
- B2B channel cannibalization in Germany 2023
- B2B companies selling online in Germany 2023, by channel
- Survey on B2B companies having a marketplace in Germany 2023
- Reasons B2B companies did not have a marketplaces in Germany in 2023
- Reasons for operating a B2B marketplace in Germany in 2023
Websites and marketplaces
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Top features of B2B e-commerce websites in Germany 2023

Top features of B2B e-commerce websites in Germany 2023
Leading features of B2B e-commerce sites in Germany in 2023
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B2B channel cannibalization in Germany 2023

B2B channel cannibalization in Germany 2023
Share of B2B offline sales likely to be cannibalized by B2B e-commerce in Germany in 2023
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B2B companies selling online in Germany 2023, by channel

B2B companies selling online in Germany 2023, by channel
Share of B2B companies selling products and services online in Germany in 2023, by channel
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Survey on B2B companies having a marketplace in Germany 2023

Survey on B2B companies having a marketplace in Germany 2023
Does your company have its own marketplace?
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Reasons B2B companies did not have a marketplaces in Germany in 2023

Reasons B2B companies did not have a marketplaces in Germany in 2023
Why does your company not have its own marketplace?
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Reasons for operating a B2B marketplace in Germany in 2023

Reasons for operating a B2B marketplace in Germany in 2023
What were the main reasons for setting up or wanting to set up your own marketplace?
User experience
8
- Share of B2B buyers purchasing on Amazon Business 2022, by country
- Share of B2B buyers purchasing on Alibaba 2022, by country
- Type of data used to personalize B2B digital experience in Europe 2022
- Use of personalization options in B2B online shops in Germany 2022
- Challenges for customers in B2B purchasing in Germany 2022
- Criteria for buying complex online products from B2B business in Germany 2021
- Survey on the registration of new customers on B2B websites in Germany 2021
- Online channels used by B2B companies to provide product information in Germany 2021
User experience
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Share of B2B buyers purchasing on Amazon Business 2022, by country

Share of B2B buyers purchasing on Amazon Business 2022, by country
Share of B2B buyers purchasing on Amazon Business in 2022, by country
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Share of B2B buyers purchasing on Alibaba 2022, by country

Share of B2B buyers purchasing on Alibaba 2022, by country
Share of B2B buyers purchasing on Alibaba in 2022, by country
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Type of data used to personalize B2B digital experience in Europe 2022

Type of data used to personalize B2B digital experience in Europe 2022
Type of data used to personalize B2B digital experience in Europe in 2022
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Use of personalization options in B2B online shops in Germany 2022

Use of personalization options in B2B online shops in Germany 2022
What personalization options do you use to make online shopping efficient for B2B customers?
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Challenges for customers in B2B purchasing in Germany 2022

Challenges for customers in B2B purchasing in Germany 2022
Biggest challenges for the online customer experience in B2B purchasing in Germany 2022
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Criteria for buying complex online products from B2B business in Germany 2021

Criteria for buying complex online products from B2B business in Germany 2021
How important are the following criteria when purchasing complex products online?
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Survey on the registration of new customers on B2B websites in Germany 2021

Survey on the registration of new customers on B2B websites in Germany 2021
How do you handle the registration of new customers who log in to the online shop?
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Online channels used by B2B companies to provide product information in Germany 2021

Online channels used by B2B companies to provide product information in Germany 2021
Which of the following do you use to provide your customers with information about products and offers online?
Social commerce
4
Social commerce
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Measurement of content marketing activities of B2B companies in the GSA region 2024

Measurement of content marketing activities of B2B companies in the GSA region 2024
What do you rely on when measuring the success of your content marketing activities?
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Importance of social commerce in the B2B sector in Germany 2021

Importance of social commerce in the B2B sector in Germany 2021
How important is social commerce currently in the business customer segment?
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Importance of social commerce in the B2B sector in five years in Germany 2021

Importance of social commerce in the B2B sector in five years in Germany 2021
How important will social commerce be in five years?
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Future relevance of sales channels for B2B companies in Germany in 2021

Future relevance of sales channels for B2B companies in Germany in 2021
Will the following sales channels be relevant for your company in five years?
Sustainability
5
- Stakeholders as drivers of sustainability in B2B companies in Germany 2022
- Survey of B2B companies on topics relating to sustainability in Germany 2022
- Sustainability measures in B2B companies in Germany in 2022
- Sustainability strategies in B2B companies in Germany in 2022
- Investment in sustainability in B2B companies in Germany in 2022
Sustainability
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Stakeholders as drivers of sustainability in B2B companies in Germany 2022

Stakeholders as drivers of sustainability in B2B companies in Germany 2022
Which stakeholders are the main drivers behind your concern with the topic of sustainability?
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Survey of B2B companies on topics relating to sustainability in Germany 2022

Survey of B2B companies on topics relating to sustainability in Germany 2022
What do you think of the following statements on sustainability?
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Sustainability measures in B2B companies in Germany in 2022

Sustainability measures in B2B companies in Germany in 2022
Which of the following sustainability measures does your company already implement?
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Sustainability strategies in B2B companies in Germany in 2022

Sustainability strategies in B2B companies in Germany in 2022
Does your company have a concrete sustainability strategy?
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Investment in sustainability in B2B companies in Germany in 2022

Investment in sustainability in B2B companies in Germany in 2022
Has your company invested in the field of sustainability in the last six months?
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