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Influencer beauty content categories' annual growth rate in the United States in 2023, by content type

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Sources

Release date

December 2023

Region

United States

Survey time period

January to September 2023

Special properties

analyzed content from 118K+ beauty influencers based in the U.S.

Supplementary notes

* The VIT score stands for Visibility Impact and Trust and is a metric created by Traackr to measure brand vitality. VIT measures the three elements separately and then combines the score together to form a singular one. The metric was created to trace and measure influencer marketing campaigns and their performance. VIT is also used as a method.

Citation formats

Influencer beauty content's annual growth in the U.S. 2023, by content type

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 5, 2024

The influencer beauty content of the category skincare had the biggest annual growth in terms of video views - ** percent in 2023. Fragrance, another beauty content category, also grew the most in the video views category - with ** percent.

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Topics

Beauty brands on social mediaCelebrity beauty brandsSocial media advertising and marketing worldwideSocial media advertising and marketing in the U.S.Brands on social media
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Access limited to Free Statistics. Premium Statistics are not included.
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