In a survey conducted in March 2023 among consumers worldwide, nearly two-thirds (or ** percent) of respondents from China stated that the main factor that made a beauty product sustainable was its naturality. In the United States, ** percent of consumers saw a beauty product as sustainable when it was cruelty-free.
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McKinsey & Company. (May 22, 2023). Leading factors that make a beauty product sustainable according to consumers worldwide as of March 2023 (in shares) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1447701/leading-factors-beauty-product-sustainable-worldwide/
McKinsey & Company. "Leading factors that make a beauty product sustainable according to consumers worldwide as of March 2023 (in shares)." Chart. May 22, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1447701/leading-factors-beauty-product-sustainable-worldwide/
McKinsey & Company. (2023). Leading factors that make a beauty product sustainable according to consumers worldwide as of March 2023 (in shares). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1447701/leading-factors-beauty-product-sustainable-worldwide/
McKinsey & Company. "Leading Factors That Make a Beauty Product Sustainable According to Consumers Worldwide as of March 2023 (in Shares)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 May 2023, /statistics/1447701/leading-factors-beauty-product-sustainable-worldwide/
McKinsey & Company, Leading factors that make a beauty product sustainable according to consumers worldwide as of March 2023 (in shares) ÌÇÐÄÆÆ½â°æ, /statistics/1447701/leading-factors-beauty-product-sustainable-worldwide/ (last visited July 31, 2026)
Leading factors that make a beauty product sustainable according to consumers worldwide as of March 2023 (in shares) [Graph], McKinsey & Company, May 22, 2023. [Online]. Available: /statistics/1447701/leading-factors-beauty-product-sustainable-worldwide/