Social media followers of leading cosmetics brands 2025| ��ƽ��

Number of followers of leading cosmetics brands on social media worldwide in 1st quarter 2025 (in thousands)

Characteristic	Number of followers in thousands
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Release date

2025

More information

Region

Worldwide

Survey time period

Q1 2025

Supplementary notes

Date of release is date of consultation.

Combined followers on TikTok, Instagram, and more.

The brands are defined as "leading" by the source based on its own ranking system. The source specified that its own database was used to select brand names and that some brands were excluded because they did not have a TikTok account.

Citation formats

In 2025, Huda Beauty was the leading cosmetics brand with the highest combined number of followers on TikTok, Instagram, and other social media, amounting to over **** million. Fenty Beauty and NYX ranked in second and third places, respectively, with approximately **** and **** million followers, respectively.

Huda Beauty

American makeup artist Huda Kattan started her online blog in 2010 and launched her beauty brand, Huda Beauty, just a few years later, in 2013. The beauty brand became extremely popular, and today it is still one of the most beloved among beauty aficionados. Its success is not only limited to social media followers: Huda Beauty was also one of the leading beauty brands on Instagram based on user engagement as of December 2023, while a year before, Huda Beauty ranked fourth in a ranking of the leading creator-owned brands worldwide, with a revenue of about *** million U.S. dollars.

The cosmetics market

The global cosmetics market generated a revenue of about *** billion U.S. dollars in 2023, and this figure was forecast to reach a value of nearly ***.3 billion U.S. dollars by 2030. The leading segment in the market is skincare, with a market share of around ** percent, followed by hair care and makeup. In this ever-changing and highly competitive market, where new trends keep on becoming popular and consumers’ needs are varied, many beauty brands are trying their luck to win consumers over and establish themselves as industry leaders.