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Most popular health and beauty e-commerce sites in Italy as of May 2026, by unique monthly visitors (in 1,000s)

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Sources

Release date

June 2026

Region

Italy

Survey time period

May 2026

Supplementary notes

The figures have been rounded.

Citation formats

Most visited beauty e-commerce sites in Italy 2026

Published by
Yihan Ma,
Jun 24, 2026

The marketplace Notino was the most popular health and beauty e-commerce site in Italy. As of May 2026, an average of nearly ** unique users per month visited the platform. The website of Sephora followed with around ** visitors, while Douglas ranked third, at approximately ** monthly unique visitors.

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Market overview

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Topics

Beauty and personal care e-commerce in ItalyBeauty and personal care e-commerce in FranceBeauty and personal care e-commerce in EuropeBeauty and personal care e-commerce in GermanyBeauty and personal care e-commerce in the Nordics
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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