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Share of online shoppers having a subscription to beauty products in Europe in 2023, by country

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Source

Release date

October 2023

Region

Europe

Survey time period

2023

Number of respondents

5,000 shoppers

Method of interview

Online survey

Supplementary notes

The survey was conducted in the following ten European markets: the UK, France, Spain, Italy, Germany, Sweden, Poland, Netherlands, Czechia, and Austria. 

Citation formats

Online shoppers subscribing to beauty products in Europe 2023, by country

Published by
Yihan Ma,
Jan 18, 2024

In 2023, the European average for online beauty product subscriptions stood at nearly ** percent. When comparing selected European countries, France had the highest share of beauty subscription shoppers at around ** percent. The Netherlands followed, with ** percent of online shoppers signing up for beauty products via digital channels.

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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