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Leading fashion and beauty shopping apps in Italy in 2025, by number of downloads (in millions)

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Source

In cooperation with
Release date

June 2026

Region

Italy

Survey time period

2025

Special properties

on iPhone/iPad App Store and Google Play Store

Supplementary notes

Figures have been rounded. 

The source does not provide a publication date. Release date was date accessed. 

Citation formats

Most downloaded fashion and beauty apps in Italy 2025

Published by
Christy Tila,
Jun 17, 2026

In 2025, the fast-fashion marketplace app SHEIN was the most downloaded fashion app on mobile devices in Italy, with over **** million annual downloads. The second most downloaded fashion app was Zalando – online fashion store, with around **** million downloads that year.

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Statistics on " Beauty and personal care e-commerce in Italy "

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Topics

Mobile commerce in ItalyMobile commerce in the United StatesMobile commerce in the United KingdomE-commerce in ItalyMobile commerce in the Nordics
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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