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Share of cross-border online shoppers of cosmetics in Europe in 2023, by country

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Source

Release date

October 2023

Region

Europe

Survey time period

2023

Number of respondents

5,000 shoppers

Method of interview

Online survey

Supplementary notes

The survey was conducted in the following ten European markets: the UK, France, Spain, Italy, Germany, Sweden, Poland, Netherlands, Czechia, and Austria. 

Citation formats

Cosmetics cross-border online shoppers in Europe 2023, by country

Published by
Yihan Ma,
Oct 9, 2024

A European survey conducted in 2023 showed that Polish shoppers were most inclined to shop for beauty products online from abroad. While over a quarter of Polish shoppers reported purchasing beauty products from foreign sites, the Netherlands (** percent) had the second-most cross-border online cosmetic shoppers, followed by Austria (** percent), and Italy (** percent).

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Market overview

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Leading beauty retailers

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Leading personal care retailers

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Online traffic

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Consumption

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