In 2023, **** percent of beauty online purchases were repeat purchases in Italy. The figure indicates the number of shoppers buying from online stores they've used before has grown compared to 2018, when the repeat purchases were **** percent of the total.
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Cosmetica Italia. (March 20, 2024). Average repeat purchase share in beauty e-commerce in Italy from 2018 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1545979/beauty-e-commerce-repeat-purchase-share-italy/
Cosmetica Italia. "Average repeat purchase share in beauty e-commerce in Italy from 2018 to 2023." Chart. March 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1545979/beauty-e-commerce-repeat-purchase-share-italy/
Cosmetica Italia. (2024). Average repeat purchase share in beauty e-commerce in Italy from 2018 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1545979/beauty-e-commerce-repeat-purchase-share-italy/
Cosmetica Italia. "Average Repeat Purchase Share in Beauty E-commerce in Italy from 2018 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2024, /statistics/1545979/beauty-e-commerce-repeat-purchase-share-italy/
Cosmetica Italia, Average repeat purchase share in beauty e-commerce in Italy from 2018 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1545979/beauty-e-commerce-repeat-purchase-share-italy/ (last visited July 22, 2026)
Average repeat purchase share in beauty e-commerce in Italy from 2018 to 2023 [Graph], Cosmetica Italia, March 20, 2024. [Online]. Available: /statistics/1545979/beauty-e-commerce-repeat-purchase-share-italy/
