Beauty and personal care e-commerce in Germany – statistics & facts
The beauty and personal care e-commerce industry in Germany has seen rapid growth in recent years, almost doubling its revenue since 2017. This has been aided by technological developments which have made it easier for consumers to order items online. Furthermore, social media has allowed products from all over the world to be easily discovered by those passionate about beauty, and some influencers have dedicated their career to finding and promoting products that they believe bring something new to the market.
