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E-commerce revenue in Italy 2023, by category

E-commerce revenue in Italy in 2023, by category (in billion euros)

B2C e-commerce AI & XR launches distribution in Italy 2023-2024, by sector

Distribution of AI and XR launches in B2C e-commerce in Italy between 2023 and 2024 by sector

Online purchasers of cosmetics in Italy 2015-2024

Number of online purchasers of cosmetics in Italy from 2015 to 2024 (in millions)

Value of beauty and cosmetics e-commerce in Italy 2017-2023

Value of business-to-consumer (B2C) e-commerce purchases in the beauty and cosmetics segment in Italy from 2017 to 2023 (in billion euros)

ARPU in the beauty, health, personal & household care segment in Italy 2017-2030

ARPU in the beauty, health, personal & household care segment in Italy from 2017 to 2030 (in U.S. dollars)

Italy: Top 10 personal care online stores 2025

Top online stores in the personal care segment in Italy in 2025, by e-commerce net sales (in million U.S. dollars)

Most visited beauty e-commerce sites in Italy 2026

Most popular health and beauty e-commerce sites in Italy as of May 2026, by unique monthly visitors (in 1,000s)

Online beauty as a share of Shein's market share in Europe 2023, by country

Online beauty as a share of Shein's market share in Europe in 2023, by country

Highest engagement rated beauty brands on Instagram in Italy 2024

Beauty brands with highest engagement rate on Instagram in Italy in 2024

Highest engagement rated beauty brands on TikTok in Italy 2024

Beauty brands with highest engagement rate on TikTok in Italy in 2024

Online shoppers subscribing to beauty products in Europe 2023, by country

Share of online shoppers having a subscription to beauty products in Europe in 2023, by country

Cosmetics cross-border online shoppers in Europe 2023, by country

Share of cross-border online shoppers of cosmetics in Europe in 2023, by country

Frequency of online purchases of beauty products in Italy 2023

Share of online shoppers purchasing health and beauty products in Italy in 2023, by frequency

Share of e-shoppers purchasing beauty & healthcare products online in Italy 2023

Share of Italian online shoppers purchasing beauty/health care items in selected years from 2017 to 2023

E-shoppers of cosmetics, beauty, or wellness products in Italy 2023, by age group

Share of individuals purchasing cosmetics, beauty, or wellness products online in Italy in 2023, by age group

Repeat purchase share in beauty e-commerce in Italy 2018-2023

Average repeat purchase share in beauty e-commerce in Italy from 2018 to 2023

Main drivers of beauty online shopping in Italy 2024

Main reasons to shop for beauty products online in Italy in 2024

Most downloaded fashion and beauty apps in Italy 2025

Leading fashion and beauty shopping apps in Italy in 2025, by number of downloads (in millions)

Monthly active users of Notino app in Italy 2022-2025

Monthly active users of Notino app in Italy from January 2022 to May 2025

Monthly active users of Sephora app in Italy 2025

Monthly active users of Sephora app in Italy from January 2024 to May 2025

Monthly active users of Douglas app in Italy 2022-2025

Monthly active users of Douglas app in Italy from January 2022 to May 2025

Best selling beauty products on Amazon in Italy 2024, by revenue

Bestselling beauty products on Amazon.it in March 2024, by revenue

Value of beauty products sales on Amazon worldwide as of 2024, by domain

Value of beauty products sales on Amazon as of 2024, by domain

Most searched personal care keywords on Amazon.it March 2024

Most searched personal care keywords on Amazon.it in March 2024

Most searched skincare keywords on Amazon.it 2024

Most searched skincare keywords on Amazon.it in 2024

Most searched haircare keywords on Amazon.it March 2024

Most searched haircare keywords on Amazon.it in 2024

Most searched bodycare keywords on Amazon.it 2024

Most searched bodycare keywords on Amazon.it in 2024