among leaders of businesses with fewer than 500 full-time employees who are involved in making decisions that affect their entire business; must say at least physical goods online using platforms like ecommerce websites or online marketplaces
Method of interview
Online survey
Citation formats
Importance of digital advertising to the success of SMBs in the U.S. 2024
During a 2024 survey, almost ** percent of responding small and medium-sized businesses (SMBs) from the United States stated that advertising and marketing activities were important or extremely important to their busienss. On the other hand, around *** percent of respondents stated that such activities were not that important or not important at all.Â
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Data Catalyst Institute. (March 31, 2025). Level of importance of digital advertising to the success of small and medium-sized businesses (SMBs) in the United States as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1388013/importance-digital-advertising-success-smbs-usa/
Data Catalyst Institute. "Level of importance of digital advertising to the success of small and medium-sized businesses (SMBs) in the United States as of October 2024." Chart. March 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1388013/importance-digital-advertising-success-smbs-usa/
Data Catalyst Institute. (2025). Level of importance of digital advertising to the success of small and medium-sized businesses (SMBs) in the United States as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1388013/importance-digital-advertising-success-smbs-usa/
Data Catalyst Institute. "Level of Importance of Digital Advertising to The Success of Small and Medium-sized Businesses (Smbs) in The United States as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2025, /statistics/1388013/importance-digital-advertising-success-smbs-usa/
Data Catalyst Institute, Level of importance of digital advertising to the success of small and medium-sized businesses (SMBs) in the United States as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1388013/importance-digital-advertising-success-smbs-usa/ (last visited July 28, 2026)
Level of importance of digital advertising to the success of small and medium-sized businesses (SMBs) in the United States as of October 2024 [Graph], Data Catalyst Institute, March 31, 2025. [Online]. Available: /statistics/1388013/importance-digital-advertising-success-smbs-usa/
