In a survey released in June 2025, about ** percent of respondents in China considered discounts or sales as an important factor when shopping on short-form video platforms. Delivery time, rating of sellers, and product reviews were other major criteria.
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iiMedia Research. (June 22, 2025). Main criteria for shopping on short video platforms in China as of June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1617414/china-criteria-when-shopping-on-short-video-platforms/
iiMedia Research. "Main criteria for shopping on short video platforms in China as of June 2025." Chart. June 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1617414/china-criteria-when-shopping-on-short-video-platforms/
iiMedia Research. (2025). Main criteria for shopping on short video platforms in China as of June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1617414/china-criteria-when-shopping-on-short-video-platforms/
iiMedia Research. "Main Criteria for Shopping on Short Video Platforms in China as of June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jun 2025, /statistics/1617414/china-criteria-when-shopping-on-short-video-platforms/
iiMedia Research, Main criteria for shopping on short video platforms in China as of June 2025 ÌÇÐÄÆƽâ°æ, /statistics/1617414/china-criteria-when-shopping-on-short-video-platforms/ (last visited July 30, 2026)
Main criteria for shopping on short video platforms in China as of June 2025 [Graph], iiMedia Research, June 22, 2025. [Online]. Available: /statistics/1617414/china-criteria-when-shopping-on-short-video-platforms/
