One yuan equals to approximately 0.14 U.S. dollars and 0.13 euros (as of June 2024).
The Moonfox traffic value model obtains the traffic value index by considering the app's traffic size, traffic quality, user characteristics and product features. This value reflects the realization ability of the app in terms of advertising, i.e. the potential revenue in terms of advertising each year.
Citation formats
Most-valuable short video apps based on user traffic value in China 2024
With almost ** billion yuan in user traffic value, Douyin became the most valuable short video app in China as of March 2024. It was followed by Kuaishou with a user traffic valuation of approximately **** billion yuan.
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Moonfox Data. (May 23, 2024). Leading short videos apps based on user traffic value in China as of March 2024 (in billion yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1363226/china-leading-short-video-apps-based-on-user-traffic-value/
Moonfox Data. "Leading short videos apps based on user traffic value in China as of March 2024 (in billion yuan)." Chart. May 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1363226/china-leading-short-video-apps-based-on-user-traffic-value/
Moonfox Data. (2024). Leading short videos apps based on user traffic value in China as of March 2024 (in billion yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1363226/china-leading-short-video-apps-based-on-user-traffic-value/
Moonfox Data. "Leading Short Videos Apps Based on User Traffic Value in China as of March 2024 (in Billion Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 May 2024, /statistics/1363226/china-leading-short-video-apps-based-on-user-traffic-value/
Moonfox Data, Leading short videos apps based on user traffic value in China as of March 2024 (in billion yuan) ÌÇÐÄÆƽâ°æ, /statistics/1363226/china-leading-short-video-apps-based-on-user-traffic-value/ (last visited July 14, 2026)
Leading short videos apps based on user traffic value in China as of March 2024 (in billion yuan) [Graph], Moonfox Data, May 23, 2024. [Online]. Available: /statistics/1363226/china-leading-short-video-apps-based-on-user-traffic-value/
