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Most popular online marketplaces in Greater China in 2025, based on gross merchandise value (in million U.S. dollars)

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In cooperation with
Release date

June 2026

Region

China

Survey time period

2025

Supplementary notes

Date of release is the date of access.

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Leading online marketplaces in China 2025, by GMV

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 15, 2026

Pinduoduo lead the ranking of online marketplaces in Greater China in 2025. When measured by gross merchandise value (GMV), PDD Holding's online platform leads the way with a GMV of roughly *** billion U.S. dollars. Douyin, the Chinese counterpart of TikTok, came in second place with a GMV of just over *** billion U.S. dollars.

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