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Main return features preventing online shopping in selected European countries in 2022

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Sources

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Release date

January 2023

Region

Europe

Survey time period

May 30 to July 26, 2022

Age group

18 years and older

Special properties

regular e-shoppers who saw the following features as online purchase barriers*

Method of interview

Online survey

Supplementary notes

* The 2022 survey involved 23,974 participants across 22 European countries.
- France: 1,498
- Germany: 1,487
- Italy: 1,525
- Spain: 1,501
- UK: 1,500

Citation formats

Main return features preventing online purchases in Europe 2022, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 30, 2023
Not knowing the return policy at the time of purchase is the top feature preventing European consumers from buying online in 2022, cited by ** percent of respondents in the region's countries. Among French shoppers, nearly ** percent expressed reluctance towards online shopping when having to pay in case of returns, versus ** percent of UK shoppers surveyed. In addition, three-quarters of Germans said they were discouraged from shopping online by complicated returns processes, a similar proportion to Spaniards.
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