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Comparison of the online and in-store shopping experience of French shoppers in 2020, according to the generation

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Release date

February 2021

More information

Region

France

Survey time period

November 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

Online buyers of non-food products in the last 12 months

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "Comparaison de l’expérience d’achat des consommateurs en ligne et en magasin".

Citation formats

The pandemic has changed the situation for French people in 2020, where the consumer behavior has changed. We observe that ** percent of the younger generations found that the online customer experience was more satisfactory than in store. Indeed, the pandemic has further encouraged the Y / Z generations to shop online.

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