This question was phrased by the source as follows: "In cases where people purchase items online and then return them, when there isn’t anything wrong with the product, who do you think should have to pay the postage cost to return them?".
The source does not indicate the methodology of the survey.
Missing percentage points to 100 percent are probably due to rounding.
Citation formats
Consumer views on who should pay for online returns in the UK 2022, by region
A survey conducted in 2022 showed that most shoppers from the United Kingdom (UK) believed that consumers should bear the cost of online returns. In London, about **** out of ten shoppers were of this opinion. On the contrary, consumers from Scotland were most inclined to believe that businesses should cover return fees for online orders.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov. (May 17, 2022). Opinion on who should bear the costs of online shopping returns among consumers in the United Kingdom (UK) in 2022, by region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1382058/charging-online-returns-consumer-opinions-uk-by-region/
YouGov. "Opinion on who should bear the costs of online shopping returns among consumers in the United Kingdom (UK) in 2022, by region." Chart. May 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1382058/charging-online-returns-consumer-opinions-uk-by-region/
YouGov. (2022). Opinion on who should bear the costs of online shopping returns among consumers in the United Kingdom (UK) in 2022, by region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1382058/charging-online-returns-consumer-opinions-uk-by-region/
YouGov. "Opinion on Who Should Bear The Costs of Online Shopping Returns among Consumers in The United Kingdom (Uk) in 2022, by Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 May 2022, /statistics/1382058/charging-online-returns-consumer-opinions-uk-by-region/
YouGov, Opinion on who should bear the costs of online shopping returns among consumers in the United Kingdom (UK) in 2022, by region ÌÇÐÄÆƽâ°æ, /statistics/1382058/charging-online-returns-consumer-opinions-uk-by-region/ (last visited August 02, 2026)
Opinion on who should bear the costs of online shopping returns among consumers in the United Kingdom (UK) in 2022, by region [Graph], YouGov, May 17, 2022. [Online]. Available: /statistics/1382058/charging-online-returns-consumer-opinions-uk-by-region/
