New e-commerce technologies in France - statistics & facts
International competitiveness and higher consumer expectations urge e-commerce companies to innovate constantly. In France, business-to-consumer (B2C) brands are allocating significant resources both on their own platforms and points-of-sale, as technologies disrupt both online and in-store customer journeys. France is home to two e-commerce unicorns Contentsquare and Mirakl offering AI-powered tools and software-as-a-service (SaaS) solutions, respectively. These are also the key paths to e-commerce tech enhancement.
