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Leading challenges in podcast advertising in the United States in fall 2021

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Source

Release date

February 2022

Region

United States

Survey time period

fall 2021

Special properties

among managers at companies with a minimum of one million U.S. dollars ad spend

Supplementary notes

The graph shows the share of respondents rating the challenge 4 or 5 on a scale from 1 to 5.

Citation formats

Leading challenges in podcast advertising in the U.S. 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 29, 2022
During a fall 2021 survey, ** percent of responding U.S. advertisers stated that detailed campaign measurement and reporting was a challenge they faced in their podcast advertising activities. The most often mentioned challenge was attribution, named by ** percent of respondents.
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Topics

Podcast advertising in the U.S. SpotifyPandoraPodcasting worldwideDigital advertising worldwide
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