Data is based on "a representative sample of organic and paid posts from national and international companies in each industry by selecting 150 companies at random from each industry in our database of over 200,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2023, and had Facebook fan counts between 25,000 and 1,000,000 and minimum Instagram and Twitter followers of 1,000 as of the same date."
In 2024, the average engagement rate for sports teams' posts on X (formerly Twitter) was percent, the highest engagement rate of all selected industries. Overall, fashion, food and beverage, health and beauty, and home decor brand posts achieved the lowest engagement rates of all selected industries. Moreover, the average engagement rate of brand posts on X/Twitter was percent. Brands posting on Facebook achieved an average engagement rate of percent.
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Rival IQ. (February 25, 2025). Average engagement rate with brand posts on X (formerly Twitter) in 2024, by vertical [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/798414/daily-twitter-brand-audience-mentions-by-vertical/
Rival IQ. "Average engagement rate with brand posts on X (formerly Twitter) in 2024, by vertical." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/798414/daily-twitter-brand-audience-mentions-by-vertical/
Rival IQ. (2025). Average engagement rate with brand posts on X (formerly Twitter) in 2024, by vertical. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/798414/daily-twitter-brand-audience-mentions-by-vertical/
Rival IQ. "Average Engagement Rate with Brand Posts on X (Formerly Twitter) in 2024, by Vertical." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/798414/daily-twitter-brand-audience-mentions-by-vertical/
Rival IQ, Average engagement rate with brand posts on X (formerly Twitter) in 2024, by vertical ÌÇÐÄÆƽâ°æ, /statistics/798414/daily-twitter-brand-audience-mentions-by-vertical/ (last visited July 28, 2026)
Average engagement rate with brand posts on X (formerly Twitter) in 2024, by vertical [Graph], Rival IQ, February 25, 2025. [Online]. Available: /statistics/798414/daily-twitter-brand-audience-mentions-by-vertical/
