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Estimated expenditure on Google advertising of leading online travel agencies (OTAs) worldwide from 2019 to 2023, with a forecast for 2024 (in million U.S. dollars)

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Source

Release date

March 2024

Region

Worldwide

Survey time period

2019 to 2023

Special properties

companies are ranked based on the highest revenue in 2023

Supplementary notes

¹ 2023 figures for Trip.com Group, MakeMyTrip, and Despegar are based on a Monte Carlo analysis. Data for eDreams ODIGEO and MakeMyTrip do not refer to fiscal years (ending in March) but to calendar years.

Data estimated by ÌÇÐÄÆƽâ°æ based on a Monte Carlo analysis, desk research, and publicly available information.

Citation formats

Spending on Google of leading online travel agencies (OTAs) worldwide 2019-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 27, 2024

As estimated, the expenditure on Google advertising of Booking Holdings and the Expedia Group, the leading online travel agencies worldwide based on revenue, increased in 2023 over the previous year. While Booking Holdings and Expedia Group spent an estimated *** billion and *** billion U.S. dollars on Google ads in 2023, respectively, Airbnb dedicated a much smaller budget to promote its business on that search engine. That year, Airbnb's expenditure on Google ads was estimated at roughly *** million U.S. dollars.

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