The survey was conducted in the following countries: China, Germany, India, Japan, Mexico, Singapore, United Arab Emirates, Great Britain, United States.
The source defined the generations as follows: Gen Z = 16 to 26 years; Millennials = 27 to 42 years; Gen X = 43 to 56 years; Baby Boomers = 57 to 74 years.
Citation formats
Importance to book a trip fully online among travelers worldwide 2023, by generation
A July 2023 survey analyzed the importance of booking a trip entirely online among global travelers from different generations. Overall, Millennials reported the highest figure, with ** percent of the sample believing it is important to book a trip entirely online. In contrast, respondents from the Baby Boomer generation recorded the lowest figure, at ** percent.
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Hilton. (October 5, 2023). Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1424862/importance-book-trip-online-travelers-worldwide-generation/
Hilton. "Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation." Chart. October 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1424862/importance-book-trip-online-travelers-worldwide-generation/
Hilton. (2023). Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1424862/importance-book-trip-online-travelers-worldwide-generation/
Hilton. "Share of Travelers Who Think It Is Important to Be Able to Book Their Trip Entirely Online Worldwide as of July 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Oct 2023, /statistics/1424862/importance-book-trip-online-travelers-worldwide-generation/
Hilton, Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1424862/importance-book-trip-online-travelers-worldwide-generation/ (last visited July 31, 2026)
Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation [Graph], Hilton, October 5, 2023. [Online]. Available: /statistics/1424862/importance-book-trip-online-travelers-worldwide-generation/
