| Characteristic | Share of respondents |
|---|---|
| Social media marketing | 36% |
| Accommodation website | 34% |
| Customer relationship management | 31% |
| Online advertising | 29% |
| Digital enhancement of stays | 27% |
| Hiring staff with the right skillset | 25% |
| Real-time booking engine | 22% |
| Online distribution channel management | 20% |
| Revenue management | 20% |
| Supplier management | 15% |
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Source
Sources
Release date
June 2023
More information
Region
Europe
Survey time period
March 28th to May 15th, 2023
Number of respondents
1,040 executives and managers from the European travel accommodation sector*
Method of interview
Telephone interview
Supplementary notes
* 80 respondents were interviewed from each country and region which included Austria, France, Germany, Greece, Italy, the Nordics (Sweden, Denmark, Norway, and Finland), Portugal, Spain, as well as 200 respondents each from the Netherlands and the rest of Europe (Poland, Romania, Belgium, Czechia, Hungary, Bulgaria, Slovenia, Slovakia, Ireland, Croatia).
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