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Average cost-per-click (CPC) in Google Ads search advertising in selected industries in the United States in December 2024 (in U.S. dollars)

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Source

In cooperation with
Release date

February 2025

Region

United States

Survey time period

December 2024

Special properties

based on data extracted from Semrush keyword database; wider industry metrics may vary

Citation formats

GoogleAds average monthly CPC in the U.S. 2024, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 19, 2025

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the insurance industry in the United States reached U.S. dollars and was the highest among the presented industries. At the same time, the lowest result was for the electronics sector, with CPC valued at ** U.S. cents.

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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
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per month, billed annually 1
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Professional Account

For teams of up to 99 users
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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