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Distribution of real-time bidding (RTB) U.S. consumer data transfers worldwide in 2021, by broadcaster
RTB transfers of U.S. consumer data 2021, by company
Various types of personal data, along with the location and online behavior of internet users, are tracked daily by real-time bidding providers. BidSwitch, PubMatic, and Magnite were the largest broadcasters of U.S. consumer data in 2021, accounting for ** percent, ** percent, and ** percent of all transfers, respectively. The source additionally states that the system transferred data of U.S. consumers *** billion times a day that year.
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Irish Council for Civil Liberties. (May 14, 2022). Distribution of real-time bidding (RTB) U.S. consumer data transfers worldwide in 2021, by broadcaster [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1327181/rtb-transfers-us-consumer-data-company/
Irish Council for Civil Liberties. "Distribution of real-time bidding (RTB) U.S. consumer data transfers worldwide in 2021, by broadcaster." Chart. May 14, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1327181/rtb-transfers-us-consumer-data-company/
Irish Council for Civil Liberties. (2022). Distribution of real-time bidding (RTB) U.S. consumer data transfers worldwide in 2021, by broadcaster. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1327181/rtb-transfers-us-consumer-data-company/
Irish Council for Civil Liberties. "Distribution of Real-time Bidding (Rtb) U.S. Consumer Data Transfers Worldwide in 2021, by Broadcaster." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 May 2022, /statistics/1327181/rtb-transfers-us-consumer-data-company/
Irish Council for Civil Liberties, Distribution of real-time bidding (RTB) U.S. consumer data transfers worldwide in 2021, by broadcaster ÌÇÐÄÆƽâ°æ, /statistics/1327181/rtb-transfers-us-consumer-data-company/ (last visited July 19, 2026)
Distribution of real-time bidding (RTB) U.S. consumer data transfers worldwide in 2021, by broadcaster [Graph], Irish Council for Civil Liberties, May 14, 2022. [Online]. Available: /statistics/1327181/rtb-transfers-us-consumer-data-company/
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