| Characteristic | Gen Z | Millennials | Elder generations |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Sources
Release date
December 2020
More information
Region
China
Survey time period
as of December 2020
Number of respondents
3,000 respondents
Supplementary notes
Gen Z was defined as the generation born after 1995.
Millennials was defined as the generation born between 1980 and 1995.
The question was phrased by the source as follows: "Please choose the types of luxury you have purchased in the past two years"
This question also offered the options of other, which were chosen by few respondents; classics include classic editions and their modified version; cross-brand collaborations refers to cross-brand co-designs.
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