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Age distribution of Kuaishou luxury consumers in China in 2021, by consumer group

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Source

Release date

November 2021

Region

China

Survey time period

August 2021

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Age distribution of Kuaishou luxury consumers in China 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 19, 2022
Shoppers aged under 40 years have become the target consumer group in the luxury industry in China. As of August 2021, ** percent of Chinese luxury spenders on the short video app Kuaishou came from this age group. Among those Kuaishou users who have shown their interests in high-end products, ** percent were below 30 years old.
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Topics

Luxury goods market in the Asia-Pacific regionLuxury goods market in ChinaLuxury goods in EuropeRetail shopping behavior in ThailandShopping behavior in Japan
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