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Advertising investment value in Portugal in 2024, by sector (in 1,000 euros)

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Sources

Release date

September 2025

Region

Portugal

Survey time period

2024

Citation formats

Advertising investment value in Portugal 2024, by sector

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 8, 2025

As of 2024, the commerce sector registered the highest advertising investment volume in Portugal, approximately **** billion euros, or **** percent of the country's total ad investment value. The food industry sector followed, attracting **** billion euros in ad investment, and the personal hygiene industry came third, with a total of **** billion euros in ad investment. 
Operations on real estate and the textile industry registered the lowest investment volume in advertising, not even *** percent of the total ad investment of Portugal.

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