The advertising expenses of the beverages and cigarettes industry through traditional media in Japan amounted to about billion Japanese yen in 2024. This marked a decrease of around *** billion yen compared to the previous year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Dentsu. (February 27, 2025). Advertising expenditure of the beverages and cigarettes industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/827025/japan-advertising-expenses-beverage-and-luxury-groceries-industry-mass-media/
Dentsu. "Advertising expenditure of the beverages and cigarettes industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen)." Chart. February 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/827025/japan-advertising-expenses-beverage-and-luxury-groceries-industry-mass-media/
Dentsu. (2025). Advertising expenditure of the beverages and cigarettes industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/827025/japan-advertising-expenses-beverage-and-luxury-groceries-industry-mass-media/
Dentsu. "Advertising Expenditure of The Beverages and Cigarettes Industry through Traditional Media in Japan from 2015 to 2024 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2025, /statistics/827025/japan-advertising-expenses-beverage-and-luxury-groceries-industry-mass-media/
Dentsu, Advertising expenditure of the beverages and cigarettes industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/827025/japan-advertising-expenses-beverage-and-luxury-groceries-industry-mass-media/ (last visited August 03, 2026)
Advertising expenditure of the beverages and cigarettes industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen) [Graph], Dentsu, February 27, 2025. [Online]. Available: /statistics/827025/japan-advertising-expenses-beverage-and-luxury-groceries-industry-mass-media/
