The advertising expenses of the information and communications industry through traditional media in Japan stood at close to billion Japanese yen in 2024. The advertising expenditure decreased by around *** million yen in the previous year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Dentsu. (February 27, 2025). Advertising expenditure of the information and communications industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/828014/japan-information-and-communications-industry-mass-media/
Dentsu. "Advertising expenditure of the information and communications industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen)." Chart. February 27, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/828014/japan-information-and-communications-industry-mass-media/
Dentsu. (2025). Advertising expenditure of the information and communications industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/828014/japan-information-and-communications-industry-mass-media/
Dentsu. "Advertising Expenditure of The Information and Communications Industry through Traditional Media in Japan from 2015 to 2024 (in Billion Japanese Yen)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Feb 2025, /statistics/828014/japan-information-and-communications-industry-mass-media/
Dentsu, Advertising expenditure of the information and communications industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen) ÌÇÐÄÆÆ½â°æ, /statistics/828014/japan-information-and-communications-industry-mass-media/ (last visited July 24, 2026)
Advertising expenditure of the information and communications industry through traditional media in Japan from 2015 to 2024 (in billion Japanese yen) [Graph], Dentsu, February 27, 2025. [Online]. Available: /statistics/828014/japan-information-and-communications-industry-mass-media/