According to a 2024 survey, over eight in ten Spanish consumers would engage with chatbots powered with generative AI technology to receive support. Italians followed with ** percent while another ** percent of Irish shoppers would use Gen AI chatbots for an element of customer service.
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ServiceNow. (August 20, 2024). Share of consumers choosing to engage with Gen AI chatbots for customer service in Europe in 2024, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1488691/engagement-with-gen-ai-chatbots-by-country-europe/
ServiceNow. "Share of consumers choosing to engage with Gen AI chatbots for customer service in Europe in 2024, by country." Chart. August 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1488691/engagement-with-gen-ai-chatbots-by-country-europe/
ServiceNow. (2024). Share of consumers choosing to engage with Gen AI chatbots for customer service in Europe in 2024, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1488691/engagement-with-gen-ai-chatbots-by-country-europe/
ServiceNow. "Share of Consumers Choosing to Engage with Gen Ai Chatbots for Customer Service in Europe in 2024, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Aug 2024, /statistics/1488691/engagement-with-gen-ai-chatbots-by-country-europe/
ServiceNow, Share of consumers choosing to engage with Gen AI chatbots for customer service in Europe in 2024, by country ÌÇÐÄÆƽâ°æ, /statistics/1488691/engagement-with-gen-ai-chatbots-by-country-europe/ (last visited July 31, 2026)
Share of consumers choosing to engage with Gen AI chatbots for customer service in Europe in 2024, by country [Graph], ServiceNow, August 20, 2024. [Online]. Available: /statistics/1488691/engagement-with-gen-ai-chatbots-by-country-europe/
