According to a 2024 survey carried out in eight European countries, ** to ** percent of consumers did not know how to interact with AI-powered customer service in an effective way. With ** percent, Italian shoppers struggled the most getting what they wanted from AI customer service offerings.
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ServiceNow. (August 20, 2024). Share of consumers who struggle interacting with AI-powered customer service in Europe in 2024, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1488699/consumers-struggling-with-ai-customer-service-by-country-europe/
ServiceNow. "Share of consumers who struggle interacting with AI-powered customer service in Europe in 2024, by country." Chart. August 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1488699/consumers-struggling-with-ai-customer-service-by-country-europe/
ServiceNow. (2024). Share of consumers who struggle interacting with AI-powered customer service in Europe in 2024, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1488699/consumers-struggling-with-ai-customer-service-by-country-europe/
ServiceNow. "Share of Consumers Who Struggle Interacting with Ai-powered Customer Service in Europe in 2024, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Aug 2024, /statistics/1488699/consumers-struggling-with-ai-customer-service-by-country-europe/
ServiceNow, Share of consumers who struggle interacting with AI-powered customer service in Europe in 2024, by country ÌÇÐÄÆƽâ°æ, /statistics/1488699/consumers-struggling-with-ai-customer-service-by-country-europe/ (last visited August 01, 2026)
Share of consumers who struggle interacting with AI-powered customer service in Europe in 2024, by country [Graph], ServiceNow, August 20, 2024. [Online]. Available: /statistics/1488699/consumers-struggling-with-ai-customer-service-by-country-europe/
