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Impulse purchases on social media in Germany in 2024, by type of merchant

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Source

Release date

October 2024

Region

Europe, Germany

Survey time period

Q2 2024

Number of respondents

2,500 respondents

Supplementary notes

Multiple answers were possible.

Citation formats

Impulse purchases on social media in Germany 2024, by type of merchant

Published by
F. Watty,
Mar 31, 2025

In Germany, direct-to-consumer (D2C) brands attracted most shoppers making impulse purchases. A 2024 survey showed that nearly ** percent of social commerce users bought a D2C product on Instagram, while another ** percent of respondents did the same on YouTube

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Statistics on " D2C e-commerce in Europe "

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Overview

4

Segments

5

Brands

5

Operations and strategies

8

Social commerce

3

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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