The source analysis included the main brands operating in the EU, UK, and Switzerland, based on retail revenues, both online and offline, the number of stores, the volume of web traffic, and the popularity and use of apps.
Citation formats
Online checkout options of D2C brands in Europe 2024
A study carried out in Europe in 2024 showed that *** in *** of the biggest brands selling to Europe required their users to register before checkout. In the direct-to-consumer (D2C) segment, PayPal was the main online payment service, with ** percent of brands providing it.
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RetailX. (July 7, 2024). Online payment and checkout options of direct-to-consumer (D2C) brands in Europe in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1608581/online-checkout-options-on-d2c-brands-europe/
RetailX. "Online payment and checkout options of direct-to-consumer (D2C) brands in Europe in 2024." Chart. July 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1608581/online-checkout-options-on-d2c-brands-europe/
RetailX. (2024). Online payment and checkout options of direct-to-consumer (D2C) brands in Europe in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1608581/online-checkout-options-on-d2c-brands-europe/
RetailX. "Online Payment and Checkout Options of Direct-to-consumer (D2c) Brands in Europe in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2024, /statistics/1608581/online-checkout-options-on-d2c-brands-europe/
RetailX, Online payment and checkout options of direct-to-consumer (D2C) brands in Europe in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1608581/online-checkout-options-on-d2c-brands-europe/ (last visited July 25, 2026)
Online payment and checkout options of direct-to-consumer (D2C) brands in Europe in 2024 [Graph], RetailX, July 7, 2024. [Online]. Available: /statistics/1608581/online-checkout-options-on-d2c-brands-europe/
