| Characteristic | Very important | Somewhat important | Not very important | Not important at all |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
Download
Source
More information
Region
United States
Survey time period
December 3 to 6, 2021
Number of respondents
2,200 respondents
Age group
18 years and older
Special properties
U.S. adults
Method of interview
Online survey
Supplementary notes
The source specifies that the data was weighted in order to obtain a target sample of
adults taking into consideration aspects such as gender, educational attainment, age, race, and region.
Figures may not add up to 100 because of rounding.
Respondents were asked how important celebrity endorsement is to them when deciding to buy a product.
Citation formats
